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Strategic Public Relations
Strategic Public Relations
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About the Book

The Authors - Introduction - Corporate Goals and Strategies; K.Traverse-Healy - Planning for Corporate Communications; A.Wreford - Marketing Communications; N.A.Hart - Financial Public Relations; P.S.Gummer - Internal Communication; B.Quirke - Community Relations; W.Newman - Parliamentary EU Relations; D.Smith - International Corporate Relations; B.Byrnes - Corporate Advertising; A.Maitland - Sponsorship; D.Wragg - Media Relations; R.Heywood - Communications Research; C.West - Corporate Social Responsibility; S.Portway - Corporate Identity; N.Ind - Corporate Culture; C.Coulson-Thomas - Crisis Management; M.Bland


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Product Details
  • ISBN-13: 9781349134830
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave Macmillan
  • Edition: 1st ed. 1995
  • Language: English
  • Returnable: N
  • Spine Width: 19 mm
  • Width: 140 mm
  • ISBN-10: 134913483X
  • Publisher Date: 01 Jan 1995
  • Binding: Paperback
  • Height: 216 mm
  • No of Pages: 313
  • Series Title: English
  • Weight: 430 gr


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