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Theorie Der Kognitiven Dissonanz

Theorie Der Kognitiven Dissonanz

          
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About the Book

[...] Die unterschiedlichen Vorgange, die diese Fulle von Einflussen in jedem von uns auslosen sind fur uns so vertraut geworden, dass wir sie nicht mehr wirklich hinterfragen. Dies scheint auch allzu selbstverstandlich, da man sich wohl eher mit dem Besonderen als mit dem Normalen beschaftigt. Jeden Tag nehmen wir ganz bewusst und auch unbewusst unzahlige Informationen auf, die uns uber eine grosse Zahl von Medien gesendet werden. Daraus selektiert jeder fur sich die Nachrichten die ihn interessieren von den fur ihn uninteressanten Informationen. Die Richtung der Selektion richtet sich ganz nach den Interessen des Rezipienten der Nachricht. Von Zeit zu Zeit suchen wir auch gezielt Informationen, die ein bestimmtes Interesse stillen sollen. Als Konsumenten von Nachrichten bzw. Informationen sind wir zum Teil auch dem direkten Einfluss der Medien ausgesetzt. Sie versuchen unterbewusst unsere Entscheidungen zu manipulieren und so unser Verhalten, vor allem unser Konsumverhalten, in bestimmten Situationen in bestimmte Bahnen zu lenken. Die Medienwirkungsforschung untersucht genau diese Erscheinung des Medienzeitalters und seine Auswirkungen bei den Konsumenten. Man versucht herauszufinden durch welche Medien sich die meisten Konsumenten informieren und auf welche Weise hier eine Wirkung erzielt werden kann. Konsumenten bedienen sich den Medien aus unterschiedlichen Grunden und auf vielfaltige Weise. Entscheidend ist, dass die Medien das Verhalten der Rezipienten beeinflussen konnen. Je nachdem aus welchem Grund sich der Rezipient einem Massenmedium zuwendet, erzielt die mediale Nachricht einen bestimmten Effekt bei ihm. Diese Wirkung ist von Konsument zu Konsument verschieden. Eine Theorie in der Kommunikationswissenschaft, die diesen Verhaltenshintergrund erklart, ist die 'Theorie der kognitiven Dissonanz' von Leon Festinger. Im Folgenden mochte ich Professor Festingers Theorie nachvollziehbar erortern. Ich werde seine Hypothesen und Grundannahmen vorstellen, die Auswirkungen und die Anwendung der Theorie darstellen. Die Theorie der kognitiven Dissonanz ist fur die Kommunikationsforschung in ihrer Entwicklung wohl zu einer der wichtigsten Theorien geworden, da sie explizit Aussagen uber das Informationsverhalten macht.1 1 Vgl. Schenk, Michael (2002). Kommunikationstheorien. In: E. Noelle-Neumann, W. Schulz & J. Wilke (Hrsg.). Fischer Lexikon Publizistik, Massenkommunikation. (6. aktualisierte Auflage), Frankfurt a.M.: Fischer. S. 171-187. S. 178


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Product Details
  • ISBN-13: 9783638365550
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Language: German
  • ISBN-10: 3638365557
  • Publisher Date: 01 Jan 2005
  • Binding: Digital (delivered electronically)
  • No of Pages: 17


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