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Unconventional Wisdom: Twelve Remarkable Innovators Tell How Intuition Can Revolutionize Decision Making

Unconventional Wisdom: Twelve Remarkable Innovators Tell How Intuition Can Revolutionize Decision Making

          
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About the Book

This title is an inquiry into the personal decision-making process of some of today's most powerful and dynamic business people. At the heart of this process is that fusion of knowledge and experience which we call intuition. The book explores and defines intuition by letting highly successful individuals tell their own stories of perceiving and acting on hunches. Here is John Sculley telling how he decided to go with the famous "lemmings" ad that ran during the 1984 Super Bowl when almost everyone else in Apple's top management was against it. Here is Robert Pittman defying conventional wisdom by making the decisions that launched MTV. Here is Eugene Krantz, head of Apollo mission control, revealing the thought processes that saved the moon landing for Apollo 9, and saved the lives of the crew of Apollo 13. Based on more than 60 interviews, and developed with a psychological analysis of patterns of thought, this book is a look at the mind, and how to actualize its secrets in business and in life. Ron Schultz is the author of "Cashing Out".


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Product Details
  • ISBN-13: 9780887306518
  • Publisher: HarperCollins Publishers Inc
  • Publisher Imprint: Harper Business
  • Height: 235 mm
  • Returnable: N
  • Weight: 500 gr
  • ISBN-10: 0887306519
  • Publisher Date: 01 Jan 1994
  • Binding: Hardback
  • Language: English
  • Sub Title: Twelve Remarkable Innovators Tell How Intuition Can Revolutionize Decision Making
  • Width: 155 mm


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Unconventional Wisdom: Twelve Remarkable Innovators Tell How Intuition Can Revolutionize Decision Making
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