Understanding Consumer Behavior: Marketing Lessons Learned from Understanding the Consumer

Understanding Consumer Behavior: Marketing Lessons Learned from Understanding the Consumer

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About the Book
Providing the reader with access into the mind of the consumer, Understanding Customer Behavior: Marketing Lessons Learned From Understanding the Consumer Experience serves as an ideal supplementary text for marketing and consumer behavior courses. This book provides interesting and entertaining examples, illustrations, and applications to highlight the psychological aspects of marketing. The text is highly accessible to the casual reader, with concentrated "Gold Nuggets" that summarize the major concepts and themes of each section. The book need not be read chapter by chapter. Instead, the unique organization of the content allows the reader's personal interests to guide his or her journey through the book. Understanding Customer Behavior is an interactive text that includes both a collection of Internet sites illustrating consumer behavior principles and Web exercises to help students grasp key concepts. A companion Web site provides additional links that include an online "Reading Room" and "Marketing Careers" Web page.
Book Details
ISBN-13: 9780030321214
Publisher: South Western Educational Publishing
Binding: Hardcover
Language: English
Series Title: English
Weight: 267.86 gr
ISBN-10: 0030321212
Publisher Date: 29 Sep 2000
Height: 231.5 mm
No of Pages: 144
Spine Width: 8.25 mm
Width: 188 mm
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