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Watch Ads 1960-2000

Watch Ads 1960-2000


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About the Book

ENGLISH TEXT / TESTI IN ITALIANO - A BOOK BY MARCO STRAZZI, THE AUTHOR OF THE MUSEUM COLLECTION AND ROLEX 1905-1960 - Watch Ads 1960-2000 is the second of two volumes featuring a vast selection of images that take the reader throughout a century of communication relating to the watchmaking industry and provide an unusual look into the evolution of design, style and the public's tastes. Additional contents include an overview of wristwatch development, as well as excerpts from brochures, catalogs, certificates and user manuals. - An extract from the foreword: ..". Vintage ads convey something that no comment can express as effectively: the spirit of the time. The images, layout, wording and even font choice are a unique and unmistakable expression of how the manufacturer perceived its product, and of how he hoped the customers would perceive it, at the very time such product was available through retailers. They are living history. And not only that. The thousand or so selected images are also a faithful testimony of how design, style and the public's tastes evolved. The ambition of Watch Ads is therefore to turn into a useful tool allowing readers to figure out the approximate date of production of old watches. It is usually possible to associate trends with decades, though this generalization does not lack exceptions ..." - Visit https: //www.10e10.ch/ to download the preview file --------------------------------------------------------- TESTI IN ITALIANO E INGLESE - UN LIBRO DI MARCO STRAZZI, AUTORE DI LANCETTE & C., ROLEX DALLA A ALLA Z, THE MUSEUM COLLECTION AND ROLEX 1905-1960 - Watch Ads 1960-2000 è il secondo di due volumi dedicati a un'ampia rassegna di immagini che guidano il lettore attraverso un secolo di comunicazione legata all'industria orologiera e forniscono una testimonianza insolita sull'evoluzione del design, dello stile e dei gusti del pubblico. Il libro comprende anche una panoramica dell'evoluzione dell'orologio da polso, pagine tratte da opuscoli, cataloghi, certificati e manuali d'istruzioni. - Dall'introduzione: ..". Le affiches d'epoca ricreano qualcosa che nessun commento sa rendere in modo altrettanto efficace: lo spirito del tempo. Le immagini, la grafica, lo stile dei testi, perfino la scelta del carattere tipografico, sono l'espressione unica e inconfondibile di come il fabbricante percepiva il suo prodotto, e di come desiderava che lo percepisse il pubblico, nel momento stesso in cui tale prodotto era disponibile presso i rivenditori. La storia in diretta. Non solo. Le oltre mille illustrazioni selezionate rappresentano anche la testimonianza fedele di come sono cambiati il design e i gusti del pubblico. In questo senso, Watch Ads ambisce a diventare uno strumento utile per gli appassionati desiderosi di attribuire una datazione attendibile agli orologi vintage. Gli orientamenti stilistici sono infatti indicativi delle epoche, anche se la regola non è priva di eccezioni..." - Pagine: 312 - Rilegatura: brossura - Dimensioni: cm 21,59 x 27.94 - Lingue: italiano e inglese - Tutto a colori - Visita https: //www.10e10.ch/ per scaricare il PDF di anteprima.
About the Author: Born in Bologna (Italy), Marco Strazzi was a sports journalist for twenty years, during which time he covered major international events in football and tennis. As an historian of watchmaking, he published an encyclopedia of wristwatches (Lancette & C.), a book about Rolex (Rolex dalla A alla Z), both in Italian, and his choice of the 100 milestones of 20th Century watchmaking (The Museum Collection), in English and Italian. As a fiction writer, he authored the novel Wingwatch, based on a true WWII story and also available in Italian and French. He lives with his family in Lugano (Switzerland). http: //wingwatch.blogspot.ch ------------------------------------------------------- L'AUTORE Nato a Bologna (Italia), Marco Strazzi è stato giornalista sportivo per vent'anni, durante i quali ha seguito eventi internazionali di primo piano nel tennis e nel calcio. Da storico dell'orologeria, ha pubblicato un'enciclopedia dell'orologio da polso (Lancette & C.), una monografia su Rolex (Rolex dalla A alla Z) e la sua selezione delle 100 pietre miliari dell'orologeria del Novecento (The Museum Collection), in inglese e in italiano. Da scrittore di narrativa, ha pubblicato il romanzo storico L'Orologio con le ali, ispirato a un episodio della Seconda Guerra Mondiale e disponibile anche in inglese e in francese. Vive con la famiglia a Lugano (Svizzera). http: //marcostrazzi.blogspot.ch

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Product Details
  • ISBN-13: 9788894170429
  • Publisher: Pressision Sa
  • Publisher Imprint: Pressision Sa
  • Height: 280 mm
  • No of Pages: 314
  • Series Title: Watch Books
  • Weight: 1010 gr
  • ISBN-10: 889417042X
  • Publisher Date: 07 Feb 2017
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 21 mm
  • Width: 216 mm

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