close menu
Bookswagon-24x7 online bookstore
close menu
My Account
Home > Business and Economics > Business and Management > Sales and marketing > Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
23%
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy

          
5
4
3
2
1

Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Quantity:
Add to Wishlist
X

About the Book

Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.

Table of Contents:
CONTENTS Foreword xix Acknowledgment xxiii Introduction to Third Edition xxv 1 GETTING STARTED: THE DYNAMICS OF WEB SELLING 1 Three Fundamental Rules for Writing Web Copy That Sells 3 Rule 1: Don’t Make Your Website Look Like an Ad 3 Rule 2: Stop Readers Dead in Their Tracks 7 Rule 3: Capture E-Mail Addresses 9 The First Look 11 Web Copy Dos and Don’ts 14 Reading on the Web 18 Words Tell, Emotion Sells 19 How to Become a Great Web Copywriter in Five Hours or Less 22 2 A SIMPLE BLUEPRINT FOR WRITING KILLER WEB COPY 23 Creating the Blueprint: Five Simple Questions You Must Ask 25 Question 1: What Is the Problem? 25 Question 2: Why Hasn’t the Problem Been Solved? 26 Question 3: What Is Possible? 26 Question 4: What Is Different Now? 27 Question 5: What Should You Do Now? 27 The Anatomy of the Blueprint 27 Putting the Blueprint to Work: Five Easy Steps to Making Your Web Copy Sell 32 Step 1: Inject Emotion 33 Step 2: Add Bullet Points, Bonuses, Guarantee, and Close 35 Step 3: Add Credibility- Building Elements 38 Step 4: Add Psychological Devices and Involvement Devices 39 Step 5: Replace Rational Words with Emotional Words 40 Reinforcing the Framework: A Summary 43 3 CRAFTING YOUR COPY 44 Constructing Your Web Copy 44 The AIDA Principle 45 The Unique Selling Proposition 46 Making an Impression: The First Paragraph 48 The Offer You Can’t Refuse 48 Testimonials: Effortless Selling 50 Talking About Money: How to Introduce the Price 54 The Minor- Purchase Technique 55 The Daily- Cost Technique 55 Keep on Selling: Writing the Order Form 56 The Money- Back Guarantee: A Deal Maker 57 The Close: Signing on the Dotted Line 58 The Call to Action 59 Get a Calling Card: The Opt- In Mechanism 59 How to Construct a Riveting Headline 63 What’s in a Headline? 64 The Building Blocks of Winning Web Headlines 66 Choosing Your Words: Tips, Terms, and Concepts 70 Words to Avoid in Your Web Copy 71 Words to Use in Your Web Copy 72 Dos and Don’ts of Web Copywriting 75 The Long and Short of It: How Long Should Web Copy Be? 81 How Well Does Your Website Sell? 83 Formula for Mathematically Measuring the Selling Quotient of Web Copy 83 4 E-MAIL MARKETING: THE INTERNET’S KILLER APPLICATION 88 Traffic Conversion: Turning Visitors into Customers 88 Wagging the Website 89 Why Your E-Mail May Be More Important Than Your Website 90 The Frame- of- Mind Marketing Method for Writing E- Mails 93 Breaking the Sales Barrier 95 The Future of E-Mail Marketing 96 How to Make Sure Your E-Mail Is Delivered 97 How to Avoid Spam Blockers 98 Does Your E-Mail Test Positive as Spam? 102 How to Write E-Mail That’s Read 102 Seven Elements of E-Mails That Sell 103 Put the Competitive Edge into Your E-Mail Marketing 113 Adapt as Your Audience’s Frame of Mind Changes 114 Using E-Mail to Get Attention 115 What Really Works on the Internet Sometimes Doesn’t 118 SIG File: Your Online Business Card 119 How Your E-Mail Reputation Affects E- Mail Deliverability 120 5 USING PSYCHOLOGY TO MOTIVATE PROSPECTS TO BECOME PURCHASERS 125 The “Reason Why” 126 The Zeigarnik Effect 126 The Cliffhanger 128 Hypnotically Persuasive Language 129 Embedded Commands 129 Presuppositions 130 Linguistic Binds 132 Reframing 134 The Appearance of Consistency 136 Contradictory Thinking 137 The Cyrano Effect 139 6 THE ART OF CHANGING YOUR PROSPECTS’ MINDS 149 What Role Does Emotion Play in Mind Changing 154 The Three Principal Triggers of Mind Change 155 Emotional Resonance 156 Redefi nition 156 Resistance 157 The Trifecta Neuro- Affective Principle in Short Copy 165 7 INCREASING SALES THROUGH THE USE OF INVOLVEMENT DEVICES 171 Involvement Devices and the Recovery Principle 179 8 ONLINE MARKETING COMMUNICATIONS: IT’S WHAT YOU DO AFTER PEOPLE VISIT YOUR WEBSITE THAT COUNTS 184 The Opt- In Offer: Your Most Important Asset 185 Five Keys to an Opt- In Offer That’s Impossible to Refuse 187 Presenting the Offer 189 How to Write Irresistible Autoresponder E-Mails 189 Quick Primer on Autoresponders 189 Crafting Autoresponder E- Mails to Your Opt- In Prospects 190 Crafting Autoresponder E-Mails to Customers 191 How to Format Your E-Mails for Optimum Readability 192 How to Write Free Reports and Promotional Articles 192 Tips for Creating Search- Engine- Optimized Articles That Magnetize Hot Leads and Customers 194 Guidelines for Writing Newsletters and E- Zines 197 Tips for Creating “Monetizable” Content 199 The Anatomy of a Successful E- Newsletter 202 Guidelines for Writing Online Ads, Signature Files, and Banner Copy 206 Three Tips for Writing Online Ads 207 Writing Copy for Interactive Advertising Banners 209 9 WEB COPYWRITING IN THE AGE OF WEB 3.0 AND BEYOND 211 Blogs 212 Social Bookmarking Sites 212 Social Networking Sites 213 How to Craft Highly Targeted Facebook Ads That Deliver Leads, Sales, and Profi ts 213 Authority Sites 216 Marketing via Online Videos 218 How to Create an Online Video That Drives Massive Traffi c to Your Website 221 How to Create High- Converting Video Sales Letters 224 How to Optimize Your Video for Search Engine Purposes 228 Uploading Your Video 230 Resources for Creating Your Video 232 How to Write Copy for Mobile Devices and the “Portable Web” 233 Optimizing Your Website for Mobile: What It Means 234 Guidelines on Optimizing Website Copy for Mobile 237 How to Write Copy for Infographics to Generate Free Website Traffi c 242 The Role of Copy in Creating Infographics 243 Case Study: UndergroundHealthReporter.com Portal Website 244 Additional Tips for Using Infographics for Online Marketing 250 The Benefi ts of Using Infographics in Your Content Marketing Strategy 251 10 LAST BUT NOT LEAST: TYING IT ALL TOGETHER 253 Track It, Fix It: What to Do When Web Copy Is Not Working 254 Four Steps to Web Copywriting Success 257 Track Your Results 258 Two Degrees of Separation 260 11 THE LUCRATIVE BUSINESS OF WEB COPYWRITING 263 How to Find Web Copywriting Clients 264 How to Contact Prospective Clients 267 What to Charge— And How to Ensure That Your Clients Pay You 269 Intellectual Property Licensing 270 Directory of Resources 272 Books and Courses 272 Resources for Creating Online Marketing Videos 273 Resources for Creating Infographics 273 Index 275


Best Sellers



Product Details
  • ISBN-13: 9780814432518
  • Publisher: HarperCollins Focus
  • Publisher Imprint: Amacom
  • Depth: 25
  • Height: 235 mm
  • No of Pages: 304
  • Spine Width: 20 mm
  • Weight: 593 gr
  • ISBN-10: 0814432514
  • Publisher Date: 13 Apr 2018
  • Binding: Paperback
  • Edition: 3
  • Language: English
  • Returnable: Y
  • Sub Title: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
  • Width: 190 mm


Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Click Here To Be The First to Review this Product
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
HarperCollins Focus -
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!
    ASK VIDYA