Who Stole My Customer? NR

Who Stole My Customer?

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About the Book
Who's stealing your customers? Why is it happening? How can you stop it? These are the toughest questions facing virtually every enterprise. Who Stole My Customer is your complete guide to planning and implementing customer loyalty processes that really work-because they're built around what your customers really want.

Harvey Thompson helps you view your business and its processes through your customer's eyes ... and you might be shocked at what you see. You'll systematically discover the real drivers of customer loyalty in your business, so you can focus your customer relationship investments for maximum value. Drawing on his unsurpassed experience at IBM and other world-class enterprises, Thompson shows exactly how to rebuild every touchpoint around your customer's needs ... and overcome every obstacle that stands in your way.

You won't just improve customer retention for a quarter or two: you'll build resilient customer relationships that resist competition for years to come.

About the Author: Harvey Thompson is a leading executive consultant who specializes in helping major companies become more customer-centric and customer-preferred. He formerly served as IBM's Global Executive for customer-focused business strategy and design, where he led the development and deployment of innovative, customer-focused business process improvement approaches that have been used successfully throughout IBM and other Fortune 500 and Global 1000 companies worldwide.

An internationally respected expert on customer loyalty, Thompson has been published, interviewed, and/or cited by publications such as Newsweek, The Economist, Investor's Business Daily, PC Week, and The Journal of Business Strategy. He serves as an editorial board member for the Europe-based Journal of Financial Services Marketing.

He has been a regular guest/executive lecturer at the Advanced Business Institute in New York and the International Executive Education Centers in Brussels, Belgium and Milan, Italy, and often serves as keynoter or featured speaker at professional conferences on customer service or customer relationship and loyalty management throughout Europe, Asia, and North America.

Book Details
ISBN-13: 9780131453562
Publisher: FT Press
Publisher Imprint: FT Press
Height: 225 mm
No of Pages: 210
Series Title: English
Weight: 309 gr
ISBN-10: 0131453564
Publisher Date: 15 Feb 2004
Binding: Paperback
Language: English
Returnable: Y
Spine Width: 12 mm
Width: 160 mm
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