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Why People Buy
Why People Buy
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International Edition


About the Book

Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is must reading for anyone involved in selling or buying.


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Product Details
  • ISBN-13: 9780195040876
  • Publisher: Oxford University Press, USA
  • Publisher Imprint: Oxford University Press, USA
  • Depth: 19
  • Height: 204 mm
  • No of Pages: 208
  • Series Title: English
  • Weight: 182 gr
  • ISBN-10: 0195040872
  • Publisher Date: 21 Dec 1989
  • Binding: Paperback
  • Edition: Reprint
  • Language: English
  • Returnable: N
  • Spine Width: 11 mm
  • Width: 136 mm


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