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The Winning Way : Learnings From Sport For Managers- Gift Edition With Audio Cd

The Winning Way : Learnings From Sport For Managers- Gift Edition With Audio Cd

          
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About the Book

What is the stuff that champions are made of, what gives victorious teams that edge, who is a good leader, why do some teams keep winning while others peak for a while and then plumb the depths. . . Two IIMA alumni: sports commentator and writer Harsha Bhogle, and advertising and communication consultant Anita Bhogle, delve into examples from sport to see how they can benefit managers. Contrary to popular perception, ability alone is not the only factor in success, especially as the level of competition increases. But ability in combination with the right attitude and the passion to excel can go a long way in making you the best that you can become. This is the universal formula for excelling that The Winning Way explores. Since its release in 2011, The Winning Way has been a runaway national bestseller. ‘The Winning Way’ is also the name of a very successful corporate workshop conducted by Anita and Harsha Bhogle, which has now completed more than 350 sessions.

ABOUT THE AUTHORS

Anita is the content person for Prosearch. A postgraduate in Statistics (IIT, Mumbai), and also in Management (IIM, Ahmedabad), Anita started her career in advertising with stints at Contract and FCB-Ulka. She then spent about ten years running a communication consultancy and qualitative research agency, even scripting and producing three TV commercials. The name Prosearch comes from her professional research experience. In 1998 Anita went back to FCB-Ulka and stayed till 2001, heading their strategic planning and research department. In 2001, Harsha came on board since sports marketing was coming of age in India and Prosearch saw a big opportunity in the area. Harsha’s ringside view of sports, combined with Anita’s experience with brands and new business pitches, helps Prosearch effectively marry sports and management and makes their offering to the Indian market a unique one. Harsha does the presentation of the content that Anita creates and with this teamwork they leverage their strengths. Harsha has had a most unusual career since graduating in Chemical Engineering from Osmania University, Hyderabad and completing a post-graduate programme from IIM, Ahmedabad. After working in advertising for two years and in a sports management firm for another two years, he moved into the world of broadcasting and has now emerged as the face of Indian cricket. He is widely believed to be India’s leading sports commentator. For the past twelve years he has presented cricket on ESPN and Star Sports and has even had a talent hunt named after him — Hunt for Harsha! His exposure to the world of management not only provides him with different insights into sport and broadcasting but fuses with Anita’s clarity of thought, communication and research experience to create a very successful corporate programme


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Product Details
  • ISBN-13: 9789383260706
  • Publisher: Westland
  • Publisher Imprint: Westland
  • No of Pages: 196
  • ISBN-10: 938326070X
  • Publisher Date: Oct. 2013
  • Language: ENGLISH

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The Winning Way : Learnings From Sport For Managers- Gift Edition With Audio Cd
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