Communication Technology POD/NR

Communication Technology

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About the Book
The Series in Communication Technology and Society is an integrated series centering on the social aspects of communication technology. Written by outstanding communications specialists, it is designed to provide a much-needed interdisciplinary approach to the study of this rapidly changing field.
The industrial nations of the world have become Information Societies. Advanced technologies have created a communication revolution, and the individual, through the advent of computers, has become an active participant in this process. The human aspect, therefore, is as important as technologically advanced media systems in understanding communication technology. The flagship book in the Series in Communication Technology and Society, Communication Technology introduces the history and uses of the new technologies and examines basic issues posed by interactive media in areas that affect intellectual, organization, and social life. Author and series co-editor Everett M. Rogers defines the field of communication technology with its major implications for researchers, students, and practitioners in an age of ever more advanced information exchange.
CONTENTS
The Changing Nature of Human Communication
What Are the New Communication Technologies?
History of Communication Science
Adoption and Implementation of Communication Technologies
Social Impacts of Communication Technologies
New Theory
New Research Methods
Applications of the New Communication Technologie
About the Author: Everett M. Rogers is Walter H. Annenberg Professor of Communications and Associate Dean at the Annenberg School of Communications at the University of Southern California. His other works include Diffusion of Innovations and Communication Networks.
Book Details
ISBN-13: 9780029271209
Publisher: Free Press
Publisher Imprint: Free Press
Depth: 19
Language: English
Returnable: Y
Spine Width: 22 mm
Width: 154 mm
ISBN-10: 0029271207
Publisher Date: 19 Jun 1986
Binding: Paperback
Height: 235 mm
No of Pages: 288
Series Title: Series in Communication Technology and Society
Weight: 445 gr
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