A J SchroederSince 1891, many children, grandchildren, great-grandchildren, and now great-great-grandchildren have worked in the store. Today, the fourth generation of the family, represented by A.J. Schroeder and Theresa Kronforst, daughters of the late John Schoeder, continue to operate the store in their great-grandfather's tradition of service to the lakeshore community. Photographs throughout the book are courtesy of the Schroeder vault. Read More Read Less