A. B. MishraA. B. Mishra is an Associate Professor and as the Dean (Academics) at the International Institute of Management Studies, Pune, India, with a PhD in Business Management and extensive corporate experience in Sales & Marketing with top multinational comanies. Blending industry expertise with academic rigor, he has been instrumental in bridging theory with practical application. An alumnus of the Faculty Development Program at IIM Kozhikode, He has actively participated in high-profile nationally and internationally seminars, conferences, and workshops across renowned educational and corporate settings. His experience extends internationally, with participation in an International Immersion Program that broadened his global perspective. His research contributions are published in respected journals, including Scopus, ABDC, and Web of Science, and he is also an accomplished author and patent holder, showcasing his diverse impact in the field. His research interests span Disruptive Innovations, Phygital, Banking & Insurance, Sales and Marketing, Sustainability, E-business, Artificial Intelligence (AI), Internet of Things (IoT), and Sustainable Consumer perception. Beyond research, he is passionate about developing future business leaders through teach core courses like Marketing Management, Sales and distribution Management, B2B Marketing and so on. His dynamic, holistic approach to teaching motivates students to excel in the fast-evolving world of business and academia. Read More Read Less