Abu Bakar Bin Abdul HamidAbu Bakar A. Hamid chose academia as his profession in 1992, beginning as a lecturer and later rising to a Professor of Marketing and Supply Chain Management. He holds a BBA and an MBA from Northrop University (USA) and a PhD from the University of Drby, UK. He has demonstrated an excellent record of teaching and supervision for more than 25 years in the academic field, at both undergraduate and postgraduate levels. Above all, his achievement in graduating more than 35 PhD candidates proves his ability, capability, and passion for postgraduate supervision. He has also produced impactful research and publications that directly strengthen his expertise in his area of interest. In particular, he has published more than 300 articles in competitive international journals, proceedings, books, and book chapters. He also managed to secure several competitive national grants and consultancies for various projects. Such commitment is truly a landmark of an academician. His accolades, academic recognition, and leadership demonstrate his level of professorship. His notable contributions are recognized locally and internationally, as proven by the multiple invitations he has received to be an invited speaker, reviewer, editor in journals, external assessor, and internal or external examiner. With such calibre, he has much to contribute to any academic institution in the world. Read More Read Less