Ada ScupolaAda Scupola is an Associate Professor at the Department of Communication, Business and Information Technologies, Roskilde University, Denmark. She holds a Ph.D in business administration from Roskilde University, an MBA from the University of Marylan at College Park, USA, and a M.Sc. from the University of Bari, Italy. She is the editor-in-chief of the International Journal of E-Services and Mobile Applications . In the last years she has participated to a number of national and international projects often requiring close collaboration with industrial partners mostly focusing on user driven innovation in service industries, innovation and outsourcing in software services, the role of ICTs supply chain in facility services, and digitalization of services. Her research, counting circa 90 publications, has been widely published in several international journals, book chapters, and conference proceedings. Read More Read Less