Adrienne SteffenSince September 2012, Dr. Adrienne Steffen is a Professor of Consumer Behavior and Market Research at the Hochschule Fresenius Heidelberg and its predecessor institution. Adrienne Steffen received her BBA in International Management at the Internatioal University in Germany and studied at the University of Michigan in the USA and the ESC Rennes in France. She completed her PhD (“Affective Reaction to Critical Shopping Experiences in Shopping Centers- a Mixed Method Approach”) and Post Graduate Diploma in Research in Business Management at the University of Strathclyde in Glasgow.
Adrienne has recently published in the area of Consumer Marketing where she focuses on retail experience management, consumer-salesperson interactions and sustainable consumptio Read More Read Less