Ajay ChandelAjay Chandel is working as an Associate Professor at Mittal School of Business, Lovely Professional University, Punjab. He has 14 years of teaching and research experience. He has published papers in SCOPUS, WOS, and UGC listed Journals in areas likeSocial Media Marketing, E-Commerce, and Consumer Behaviour. He has published cases on SMEs and Social Entrepreneurship in The Case Centre, UK. He also reviews The Case Journal, Emerald Group Publishing, and International Journal of Business and Globalisation, Inderscience. He has authored and developed MOOCs on Tourism and Hospitality Marketing under Epg-Pathshala- A gateway to all postgraduate courses (a UGC-MHRD project under its National Mission on Education Through ICT (NME-ICT). Read More Read Less