Alexandre DuarteAlexandre Duarte holds a PhD in Communication Sciences from the University of Minho, a Master's degree in Communication & Image, and a Bachelor's in Marketing & Advertising by IADE, Alexandre Duarte is now a Professor at Universidade NOVA de Lisboa, nvited Professor at Universidade CATÓLICA Portuguesa (where Coordinates the Post-Graduation Courses in Advertising & Creativity and Service Design), and integrated researcher of ICNOVA. Throughout his career, Alexandre had the opportunity to work for several multinational advertising agencies in Portugal and Brazil, such as TBWA, Saatchi & Saatchi, Ogilvy, W/Portugal, W/Brazil, Lowe & Partners, or Brandia Central as a Senior Creative Copywriter. Between 2013 and 2016, he served as CEO of Restart, an Institute of Arts and Creativity. With a regular presence in both academic and professional events, Alexandre was also a Tutor of the EUROBEST Young Marketers Academy between 2012 and 2014, a Board Member of EDCOM (European Institute for Commercial Communications Education) between 2016 and 2020, a counselor of SUPERBRANDS in 2021, and member of the Research Committee of EDCOM between 2022 and 2024. He is the co-author of 3 books and more than 50 articles and chapters published in several international journals, including Q1. In 2024, he was elected Coordinator of the Advertising Working Group of SOPCOM (Portuguese Association of Communication Sciences). Read More Read Less