Alhamzah F. AbbasAlhamzah F. Abbas is an Iraqi senior lecturer currently based at Universiti Teknologi Malaysia (UTM) in Johor Bahru. He holds a PhD in Management (Marketing) from UTM, focusing on the impact of intrinsic and extrinsic motivations on cyber-market maves’ information sharing behavior. Alhamzah’s academic journey includes a Master of Business Administration (Marketing) With a strong background in marketing and business management, he has worked in Iraq universities before transitioning into UTM. His specialty research areas include Digital Marketing, Marketing Analytics, Tourism Marketing, Entrepreneurship, and Sustainability. He has contributed to various indexed journals with his research findings. His publications delve into consumer behavior, strategic marketing, and innovative technology applications within diverse industries. Read More Read Less