Ali Rushdan TariqAli Rushdan Tariq is a product designer, strategist, and award-winning writer with more than 10 years of experience helping start-ups, scale-ups, and large corporations build simple solutions to complex problems while growing strong design teams. He s passionate about advocating user-centered design cultures in organizations and mentoring junior designers. At the time of writing, he is a Principal Designer and Associate Director of product design at Slalom Build, where he helps organizations design products that make a difference. When not designing, he enjoys traveling (in a non-pandemic-riddled world), photography, cooking, and the occasional video game. He is based in Kitchener, Canada, with his wife and son. Read More Read Less