Allen WeissAllen Weiss, PhD, is the founder and CEO of MarketingProfs, LLC-the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results. e is also a university professor, consultant, and conference speaker. Dr. Weiss has developed a rigorous process for benefit positioning in his consulting with global technology companies. His work can be seen in brands such as Intel, Texas Instruments, IBM Informix, banks (Far East National Bank), and insurance companies (AIG). Read More Read Less
An OTP has been sent to your Registered Email Id:
Resend Verification Code
Hi! I'm Vidya, your virtual assistant.
Need a book recommendation, help with your order or support with any query? I’m here to assist you.
