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Alvin J Silk

Alvin J Silk

95 results found
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1.
What Is Marketing?44 % NR
What Is Marketing?
By: Alvin J. Silk, Harvard Business Review
Publisher: Harvard Business Review Press
3.5 (6)
₹3,088
₹1,729
Binding:
Paperback
Release:
01 Oct 2006
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
2.
A Multiple-product Sales Force Allocation Model11 % NR
A Multiple-product Sales Force Allocation Model
By: Alvin J Silk, David Bruce Montgomery, Carlos E Zaragoza
Publisher: Hutson Street Press
No Review Yet
₹1,560
₹1,388
Binding:
Paperback
Release:
22 May 2025
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
3.
A Multiple-product Sales Force Allocation Model12 % NR
A Multiple-product Sales Force Allocation Model
By: Alvin J Silk, David Bruce Montgomery, Carlos E Zaragoza
Publisher: Hutson Street Press
No Review Yet
₹3,126
₹2,751
Binding:
Hardback
Release:
22 May 2025
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
4.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research2 % NR
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
By: Alvin J Silk
Publisher: Legare Street Press
No Review Yet
₹2,601
₹2,549
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
5.
The Influence of Advertising's Affective Qualities on Consumer Response11 % NR
The Influence of Advertising's Affective Qualities on Consumer Response
By: Alvin J Silk, Terry G Vavra
Publisher: Legare Street Press
No Review Yet
₹3,126
₹2,782
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
6.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research11 % NR
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
By: Alvin J Silk
Publisher: Legare Street Press
No Review Yet
₹1,429
₹1,272
Binding:
Paperback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
7.
The Influence of Advertising's Affective Qualities on Consumer Response11 % NR
The Influence of Advertising's Affective Qualities on Consumer Response
By: Alvin J Silk, Terry G Vavra
Publisher: Legare Street Press
No Review Yet
₹1,560
₹1,388
Binding:
Paperback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
8.
Recall, Recognition, and the Measurement of Memory for Print Advertisements12 % NR
Recall, Recognition, and the Measurement of Memory for Print Advertisements
By: Richard P Bagozzi, Alvin J Silk
Publisher: Legare Street Press
No Review Yet
₹3,126
₹2,751
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
9.
Recall, Recognition, and the Measurement of Memory for Print Advertisements12 % NR
Recall, Recognition, and the Measurement of Memory for Print Advertisements
By: Richard P Bagozzi, Alvin J Silk
Publisher: Legare Street Press
No Review Yet
₹1,560
₹1,373
Binding:
Paperback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
10.
Structure of Repeat Buying for new Packaged Goods3 % NR
Structure of Repeat Buying for new Packaged Goods
By: Alvin J Silk, Manohar U Kalwani
Publisher: Palala Press
No Review Yet
₹1,540
₹1,494
Binding:
Paperback
Release:
20 Feb 2018
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
11.
Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity2 % POD/NR
Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity
By: Alvin J Silk, David Bruce Montgomery
Publisher: Palala Press
No Review Yet
₹2,891
₹2,833
Binding:
Hardback
Release:
09 Sep 2015
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
12.
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders2 % POD/NR
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
By: Alvin J Silk, David Bruce Montgomery
Publisher: Palala Press
No Review Yet
₹2,601
₹2,549
Binding:
Hardback
Release:
05 Sep 2015
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
13.
Structure of Repeat Buying for new Packaged Goods2 % POD/NR
Structure of Repeat Buying for new Packaged Goods
By: Alvin J Silk, Manohar U Kalwani
Publisher: Palala Press
No Review Yet
₹2,891
₹2,833
Binding:
Hardback
Release:
07 Sep 2015
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
14.
Measuring Influence in Organizational Purchase Decisions2 % POD/NR
Measuring Influence in Organizational Purchase Decisions
By: Alvin J Silk, Manohar U Kalwani
Publisher: Palala Press
No Review Yet
₹2,891
₹2,833
Binding:
Hardback
Release:
09 Sep 2015
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
15.
The use of Preference and Perception Measures in new Product Development2 % NR
The use of Preference and Perception Measures in new Product Development
By: Alvin J Silk
Publisher: Sagwan Press
No Review Yet
₹2,891
₹2,833
Binding:
Hardback
Release:
25 Aug 2015
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
16.
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure2 % POD/NR
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure
By: Alvin J Silk, Frank P Geiger
Publisher: Sagwan Press
No Review Yet
₹1,347
₹1,320
Binding:
Paperback
Release:
07 Feb 2018
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
17.
Test-retest Correlations and the Reliability of Copy Testing2 % POD/NR
Test-retest Correlations and the Reliability of Copy Testing
By: Alvin J Silk
Publisher: Sagwan Press
No Review Yet
₹2,891
₹2,833
Binding:
Hardback
Release:
25 Aug 2015
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
18.
A Cross National Comparison of the Reliability of Selected Measurements From Consumer Surveys2 % POD/NR
A Cross National Comparison of the Reliability of Selected Measurements From Consumer Surveys
By: Silk Alvin J, Davis Harry L, Douglas Susan P
Publisher: Palala Press
No Review Yet
₹2,891
₹2,833
Binding:
Hardback
Release:
05 May 2016
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
19.
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure2 % POD/NR
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure
By: Alvin J Silk, Frank P Geiger
Publisher: Sagwan Press
No Review Yet
₹2,601
₹2,549
Binding:
Hardback
Release:
23 Aug 2015
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
20.
Response set and the Measurement of Self-designated Opinion Leadership3 % NR
Response set and the Measurement of Self-designated Opinion Leadership
By: Alvin J Silk
Publisher: Palala Press
No Review Yet
₹1,540
₹1,494
Binding:
Paperback
Release:
20 Feb 2018
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
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