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Alvin J Silk

Alvin J Silk

85 results found
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1.
A Multiple-product Sales Force Allocation Model15 % NR
A Multiple-product Sales Force Allocation Model
By: Alvin J Silk, David Bruce Montgomery, Carlos E Zaragoza
Publisher: Hutson Street Press
No Review Yet
₹1,440
₹1,224
Binding:
Paperback
Release:
22 May 2025
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
2.
A Multiple-product Sales Force Allocation Model16 % NR
A Multiple-product Sales Force Allocation Model
By: Alvin J Silk, David Bruce Montgomery, Carlos E Zaragoza
Publisher: Hutson Street Press
No Review Yet
₹2,886
₹2,424
Binding:
Hardback
Release:
22 May 2025
Language:
English
International Edition
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Free Shipping in India and low cost Worldwide.
3.
The Influence of Advertising's Affective Qualities on Consumer Response16 % NR
The Influence of Advertising's Affective Qualities on Consumer Response
By: Alvin J Silk, Terry G Vavra
Publisher: Legare Street Press
No Review Yet
₹2,886
₹2,424
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
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4.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research15 % NR
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
By: Alvin J Silk
Publisher: Legare Street Press
No Review Yet
₹1,320
₹1,122
Binding:
Paperback
Release:
27 Oct 2022
Language:
English
International Edition
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Free Shipping in India and low cost Worldwide.
5.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research7 % NR
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
By: Alvin J Silk
Publisher: Legare Street Press
No Review Yet
₹2,399
₹2,231
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
6.
The Influence of Advertising's Affective Qualities on Consumer Response15 % NR
The Influence of Advertising's Affective Qualities on Consumer Response
By: Alvin J Silk, Terry G Vavra
Publisher: Legare Street Press
No Review Yet
₹1,440
₹1,224
Binding:
Paperback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
7.
Recall, Recognition, and the Measurement of Memory for Print Advertisements16 % NR
Recall, Recognition, and the Measurement of Memory for Print Advertisements
By: Richard P Bagozzi, Alvin J Silk
Publisher: Legare Street Press
No Review Yet
₹2,886
₹2,424
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
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Free Shipping in India and low cost Worldwide.
8.
Recall, Recognition, and the Measurement of Memory for Print Advertisements15 % NR
Recall, Recognition, and the Measurement of Memory for Print Advertisements
By: Richard P Bagozzi, Alvin J Silk
Publisher: Legare Street Press
No Review Yet
₹1,440
₹1,224
Binding:
Paperback
Release:
27 Oct 2022
Language:
English
International Edition
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Free Shipping in India and low cost Worldwide.
9.
What Is Marketing?30 % NR
What Is Marketing?
By: Alvin J. Silk, Harvard Business Review, Harvard Business Review
Publisher: Harvard Business Review Press
3.5 (6)
₹2,848
₹1,994
Binding:
Paperback
Release:
01 Oct 2006
Language:
English
International Edition
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10.
A Cross National Comparison of the Reliability of Selected Measurements From Consumer Surveys7 % POD/NR
A Cross National Comparison of the Reliability of Selected Measurements From Consumer Surveys
By: Silk Alvin J, Davis Harry L, Douglas Susan P
Publisher: Palala Press
No Review Yet
₹2,666
₹2,479
Binding:
Hardback
Release:
05 May 2016
Language:
English
International Edition
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Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
11.
What Is Marketing?31 % POD/NR
What Is Marketing?
By: Alvin J. Silk, Harvard Business Review, Harvard Business Review
Publisher: Harvard Business Review Press
No Review Yet
₹5,785
₹3,992
Binding:
Hardback
Release:
01 Oct 2006
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
12.
Measuring Influence in Organizational Purchase Decisions7 % POD/NR
Measuring Influence in Organizational Purchase Decisions
By: Alvin J Silk, Manohar U Kalwani
Publisher: Palala Press
No Review Yet
₹2,666
₹2,479
Binding:
Hardback
Release:
09 Sep 2015
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
13.
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure7 % POD/NR
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure
By: Alvin J Silk, Frank P Geiger
Publisher: Sagwan Press
No Review Yet
₹2,399
₹2,231
Binding:
Hardback
Release:
23 Aug 2015
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
14.
On the Reliability and Predictive Validity of Purchase Intention Measures7 % POD/NR
On the Reliability and Predictive Validity of Purchase Intention Measures
By: Alvin J Silk, Manohar U Kalwani
Publisher: Palala Press
No Review Yet
₹2,666
₹2,479
Binding:
Hardback
Release:
09 Sep 2015
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
15.
Structure of Repeat Buying for new Packaged Goods7 % POD/NR
Structure of Repeat Buying for new Packaged Goods
By: Alvin J Silk, Manohar U Kalwani
Publisher: Palala Press
No Review Yet
₹2,666
₹2,479
Binding:
Hardback
Release:
07 Sep 2015
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
16.
A Multiple-product Sales Force Allocation Model6 % POD/NR
A Multiple-product Sales Force Allocation Model
By: Alvin J Silk, David Bruce Montgomery, Carlos E Zaragoza
Publisher: Palala Press
No Review Yet
₹1,420
₹1,335
Binding:
Paperback
Release:
19 Feb 2018
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
17.
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders7 % POD/NR
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
By: Alvin J Silk, David Bruce Montgomery
Publisher: Palala Press
No Review Yet
₹2,399
₹2,231
Binding:
Hardback
Release:
05 Sep 2015
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
18.
Structure of Repeat Buying for new Packaged Goods6 % NR
Structure of Repeat Buying for new Packaged Goods
By: Alvin J Silk, Manohar U Kalwani
Publisher: Palala Press
No Review Yet
₹1,420
₹1,335
Binding:
Paperback
Release:
20 Feb 2018
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
19.
Test-retest Correlations and the Reliability of Copy Testing7 % POD/NR
Test-retest Correlations and the Reliability of Copy Testing
By: Alvin J Silk
Publisher: Sagwan Press
No Review Yet
₹2,666
₹2,479
Binding:
Hardback
Release:
25 Aug 2015
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
20.
Small Group Theory and Marketing Research5 % POD/NR
Small Group Theory and Marketing Research
By: Alvin J Silk, Harry L Davis
Publisher: Palala Press
No Review Yet
₹2,844
₹2,702
Binding:
Hardback
Release:
06 Sep 2015
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
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