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Alvin J Silk

Alvin J Silk

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1.
What Is Marketing?44 %
What Is Marketing?
By: Alvin J. Silk, Harvard Business Review
Publisher: Harvard Business Review Press
3.5 (6)
₹2,976
₹1,667
Binding:
Paperback
Release:
01 Oct 2006
Language:
English
Available
Ships within 14-16 Days Explain..
2.
What Is Marketing?44 %
What Is Marketing?
By: Alvin J. Silk, Harvard Business Review
Publisher: Harvard Business Review Press
No Review Yet
₹6,045
₹3,385
Binding:
Hardback
Release:
01 Oct 2006
Language:
English
Available
Ships within 14-16 Days Explain..
3.
A Multiple-product Sales Force Allocation Model11 % NR
A Multiple-product Sales Force Allocation Model
By: Alvin J Silk, David Bruce Montgomery, Carlos E Zaragoza
Publisher: Hutson Street Press
No Review Yet
₹2,994
₹2,665
Binding:
Hardback
Release:
22 May 2025
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
4.
A Multiple-product Sales Force Allocation Model11 % NR
A Multiple-product Sales Force Allocation Model
By: Alvin J Silk, David Bruce Montgomery, Carlos E Zaragoza
Publisher: Hutson Street Press
No Review Yet
₹1,494
₹1,330
Binding:
Paperback
Release:
22 May 2025
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
5.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research2 % NR
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
By: Alvin J Silk
Publisher: Legare Street Press
No Review Yet
₹2,507
₹2,457
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 10-12 Days Explain..
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6.
The Influence of Advertising's Affective Qualities on Consumer Response11 % NR
The Influence of Advertising's Affective Qualities on Consumer Response
By: Alvin J Silk, Terry G Vavra
Publisher: Legare Street Press
No Review Yet
₹2,994
₹2,665
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
7.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research11 % NR
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
By: Alvin J Silk
Publisher: Legare Street Press
No Review Yet
₹1,369
₹1,218
Binding:
Paperback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
8.
The Influence of Advertising's Affective Qualities on Consumer Response11 % NR
The Influence of Advertising's Affective Qualities on Consumer Response
By: Alvin J Silk, Terry G Vavra
Publisher: Legare Street Press
No Review Yet
₹1,494
₹1,330
Binding:
Paperback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
9.
Recall, Recognition, and the Measurement of Memory for Print Advertisements11 % NR
Recall, Recognition, and the Measurement of Memory for Print Advertisements
By: Richard P Bagozzi, Alvin J Silk
Publisher: Legare Street Press
No Review Yet
₹1,494
₹1,330
Binding:
Paperback
Release:
27 Oct 2022
Language:
English
International Edition
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Free Shipping in India and low cost Worldwide.
10.
Recall, Recognition, and the Measurement of Memory for Print Advertisements11 % NR
Recall, Recognition, and the Measurement of Memory for Print Advertisements
By: Richard P Bagozzi, Alvin J Silk
Publisher: Legare Street Press
No Review Yet
₹2,994
₹2,665
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
11.
The use of Preference and Perception Measures in new Product Development2 % NR
The use of Preference and Perception Measures in new Product Development
By: Alvin J Silk
Publisher: Sagwan Press
No Review Yet
₹2,786
₹2,730
Binding:
Hardback
Release:
25 Aug 2015
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
12.
Small Group Theory and Marketing ResearchPOD/NR
Small Group Theory and Marketing Research
By: Alvin J Silk, Harry L Davis
Publisher: Palala Press
No Review Yet
₹2,973
Binding:
Hardback
Release:
06 Sep 2015
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
13.
On the Reliability and Predictive Validity of Purchase Intention Measures2 % POD/NR
On the Reliability and Predictive Validity of Purchase Intention Measures
By: Alvin J Silk, Manohar U Kalwani
Publisher: Palala Press
No Review Yet
₹2,786
₹2,730
Binding:
Hardback
Release:
09 Sep 2015
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
14.
Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity3 % POD/NR
Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity
By: Alvin J Silk, David Bruce Montgomery
Publisher: Palala Press
No Review Yet
₹2,786
₹2,702
Binding:
Hardback
Release:
09 Sep 2015
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
15.
A Multiple-product Sales Force Allocation Model2 % POD/NR
A Multiple-product Sales Force Allocation Model
By: Alvin J Silk, David Bruce Montgomery, Carlos E Zaragoza
Publisher: Palala Press
No Review Yet
₹2,786
₹2,730
Binding:
Hardback
Release:
11 Sep 2015
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
16.
Test-retest Correlations and the Reliability of Copy Testing2 % POD/NR
Test-retest Correlations and the Reliability of Copy Testing
By: Alvin J Silk
Publisher: Sagwan Press
No Review Yet
₹2,786
₹2,730
Binding:
Hardback
Release:
25 Aug 2015
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
17.
Structure of Repeat Buying for new Packaged Goods3 % NR
Structure of Repeat Buying for new Packaged Goods
By: Alvin J Silk, Manohar U Kalwani
Publisher: Palala Press
No Review Yet
₹1,484
₹1,439
Binding:
Paperback
Release:
20 Feb 2018
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
18.
Measuring Influence in Organizational Purchase Decisions2 % POD/NR
Measuring Influence in Organizational Purchase Decisions
By: Alvin J Silk, Manohar U Kalwani
Publisher: Palala Press
No Review Yet
₹2,786
₹2,730
Binding:
Hardback
Release:
09 Sep 2015
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
19.
Response set and the Measurement of Self-designated Opinion Leadership3 % NR
Response set and the Measurement of Self-designated Opinion Leadership
By: Alvin J Silk
Publisher: Palala Press
No Review Yet
₹1,484
₹1,439
Binding:
Paperback
Release:
20 Feb 2018
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
20.
A Multiple-product Sales Force Allocation Model2 % POD/NR
A Multiple-product Sales Force Allocation Model
By: Alvin J Silk, David Bruce Montgomery, Carlos E Zaragoza
Publisher: Palala Press
No Review Yet
₹1,484
₹1,454
Binding:
Paperback
Release:
19 Feb 2018
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
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