Amanda EtchesAmanda Etches is the Head of Discovery & Access at the University of Guelph Library, where she spends her time guiding teams and projects that are all about making the overall library experience better for users, both in-person and online. Prior to hr current role, she was the User Experience Librarian at McMaster University Library. She is also part of Influx, a user experience consultancy that works with libraries. Her research interests include human-computer interaction, information architecture, and web/interaction/UX/service design, and she frequently writes and presents on web design, usability, and user experience practices and trends. Amanda blogs at etc. Read More Read Less