Andrea De MauroAndrea De Mauro has more than 15 years of international experience managing Data Analytics and Data Science organizations. He is currently Head of Business Intelligence at Vodafone Italy. Previously, he served as Director of Business Analytics at Proter & Gamble, looking after the continuous elevation of data analytics in the business and the development of digital fluency across the global organization. He is a professor of Marketing Analytics and Applied Machine Learning at the International University in Geneva, Switzerland, and at the Universities of Bari and Florence, Italy. In his research, he investigates the essential components of Big Data as a phenomenon and the impact of AI and Data Analytics on companies and people. He is the author of popular science books on data analytics and research papers in international journals. Read More Read Less