Andy Ruddock

Andy RuddockAndy Ruddock lectures in Communications and Media Studies at Monash University. He has authored four books on researching media influence. Andy is known for his work on Cultivation Theory. He has published over 50 book chapters and journal artcles, applying this theory to media violence, gaming, reality TV, political celebrity pornography, drug and alcohol abuse, sport and media education. Andy is currently writing Cultivation Theory and Digital Media Challenges. This new book details the history of cultivation theory and explains its relevance to contemporary "isms"; activism, sexism, Trumpism, and extremism.

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History, Politics and the Evolution of Cultivation Theory36 %
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27 Nov 2024
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Youth and Media43 %
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05 Apr 2013
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Understanding Audiences54 %
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₹2,850
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05 Dec 2000
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Youth and Media15 % NR
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05 Apr 2013
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Understanding Audiences42 %
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₹638
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Release:
08 Mar 2001
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Investigating Audiences59 %
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25 Aug 2007
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