AnubhaAnubha is an Associate Professor at Jaipuria Institute of Management, Ghaziabad, India. Her research interests include Social Media Marketing, Islamic marketing, electronic word of mouth, Advertising, and Consumer Behaviour. Her strengths include dat analysis & interpretation. She has published many scholarly “ABS 3 level”, “ABDC”, “SCI”, “SCIE”, “Scopus” and “Web of Science” indexed research papers in various journals of Wiley, Emerald, Taylor & Francis, and Sage including Psychology and Marketing, Journal of Islamic Marketing, Journal of Internet Commerce, Global Knowledge, Memory & Communication, Vision and FIIB Business Review. She has been an active reviewer of journals of Elsevier, Emerald, Inderscience and Sage. She has presented papers at various National and International conferences at MDI Murshidabad, IIM Indore, IIT Delhi, XLRI Jamshedpur, and Curtin University. She is also a recipient of the best paper award for two of her papers, one of which was presented at MDI. Read More Read Less