Arthur LukeArthur Luke is a branding expert, writer and serial entrepreneur. He started his first business at the age of 11 and his most recent at the tender age of 60. He's been a bus conductor, a 'disillusioned' shipyard worker, a supermarket shelf-stacker an an 'invisible' government cog. He created his own publishing company, ran his own design company and been creative director of the world's biggest branding agency. He's been a space tourism expert, a blues musician (still is) and a lifelong entrepreneur as well one or two jobs best not disclosed in public. Read More Read Less