Barry S FarahBarry enjoys a thirty-year track record of providing investors with double-digit and triple-digit ROI. As the CEO of technology consulting, IT staffing, and founder and CEO of commercial development, software engineering, and business-to-business serices companies, he credits his business success to wise capital allocation strategies and the principles articulated in this book. His guiding business philosophy is to proactively take exceptional care of the customer and celebrate the success of his employees. His previous books include his 2017 The Magic "Wand: Creating Exceptional Customer Experience: A Leadership Fable and his 1998 classic Customer Success: The Spirit of Enterprise Throughout the Ranks. This book provides new insights on deepening customer loyalty and increasing the company's value with an energetic, proactive team. Read More Read Less