Bas Verplanken

Professor of Social Psychology at the University of Bath.

My research is in the broader domain of attitudes and attitude-behavior relations. I have a particular t gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="9" data-gr-id="9">interst in habits (both behavioral and mental habits), values, the self, and self-regulation. I apply these interests in areas such as health, consumer and environmental behavior.

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