Basant Rathore

Basant Rathore is Sr VP, Strategy, Brand and Business Development at the Jagran Group.

During his 25 years of immersive media experience across the entire medi value chain, he has worked at media agencies like Ogilvy, Mudra, Mindshare and Madison where he has planned and bought media for leading brands across diverse categories ranging from Chocolates to Automobiles. He has launched media brands across domains, developed a diversification strategy, worked on brand consolidation, advertising revenue planning, brand management, research, managed corporate communications, PR, and business development.

An alumnus of MICA, and Shri Ram College of Commerce, he has conducted over 30 media workshops for working professionals and has taught Media Management at MICA for over 10 years as a visiting faculty. He has also conducted lectures at XIM Bhubaneshwar, IMT Ghaziabad, Flame University, Symbiosis Institute of Media & Communications, and at Bennett University.

He believes media is a powerful force that’s fundamental to citizenship in modern society. As a deeply passionate media professional, he is committed to finding innovative ways by which this powerful force can be leveraged to empower citizens, to entertain audiences, bring alive brand communication ideas and create value for all stakeholders. His passion for the discipline of media keeps him deeply vested in his profession, and to constantly keep learning.