Bill NovelliBill Novelli is a Distinguished Professor of the Practice in Georgetown University's McDonough School of Business, where he started and oversees the Business for Impact center, and is cofounder of Porter Novelli, one of the first social marketing comanies, and now a global PR agency. Formerly, he was the CEO of AARP, the president of the Campaign for Tobacco-Free Kids, and the COO of CARE USA. He is coauthor of Fifty Plus: Give Meaning and Purpose to the Best Time of Your Life, Managing the Older Worker: How to Prepare for the New Organizational Order, and editor of A Roadmap for Success: Transforming Advanced Illness Care in America. Read More Read Less