Bob PearsonBob Pearson has helped build two major consulting firms, GCI Health and W2O Group, and has served as head of global communications for Novartis, Dell and Sanofi (Rhone-Poulenc Rorer). He created the Fortune 500's first global social media function atDell. An author of four books, Bob is adjunct professor at The University of Texas at Austin McCombs School for Business, Syracuse University and is a Visiting Scholar at The University of Southern California. Bob resides in Austin, Texas with his wife, Donna. Read More Read Less