Brahim BenbbaBrahim Benbba holds the position of a full professor in marketing at the National School of Business and Management of Tangier, affiliated with Abdelmalek Essaadi University in Morocco. He actively participates in esteemed organizations and associatins committed to advancing the fields of tourism and marketing research. Furthermore, he has made significant contributions to the literature on tourism, with multiple publications in high-impact journals. Read More Read Less