Brian GoffBrian Goff is Distinguished University Professor, Department of Economics, Ford College of Business, Western Kentucky University, where he has served on the faculty since 1986 and teaches undergraduate, masters, and MBA courses. He is the coauhor of several books, including Spoiled Rotten and The National Collegiate Athletic Association, and dozens of articles on economic and public policy in such publications as American Economic Review, Economic Inquiry, Public Choice, and Social Science Quarterly. Read More Read Less