Brighton NyagadzaBrighton Nyagadza is a CABS (UK) Certified Business and Management Educator (CMBE) who holds a Ph.D. in Marketing. He is a full time Digital Marketing academic and Deputy Unit of Assessment Lead for Business and Management Studies at York St. ohn University (YSJU), England, United Kingdom, a Fellow of the Academy of Marketing Science (USA), member of the Marketers Association of Zimbabwe (MAZ), The Chartered Institute of Marketing (CIM), United Kingdom and Digital Marketing Institute (DMI), Dublin, Ireland. He has produced several books with Palgrave MacMillan, Emerald Insight, Routledge of Taylor & Francis Group, CAB International United Kingdom (UK), and published in reputable international journals such as Computers In Human Behaviour Reports (Elsevier), International Journal of Information Management Data Insights (Elsevier), Sustainable Technology & Entrepreneurship (Elsevier), European Journal of Innovation Management (Emerald), Journal of Digital Media & Policy (Intellect), Journal of Entrepreneurship In Emerging Economies (Emerald), Youth & Society (SAGE), PSU Research Review (Emerald), Journal of Fashion Marketing & Management (Emerald), Journal of Environmental Media (Intellect), Africa Review (Brill), Tourism Critiques: Practice & Theory (Emerald), Quality Assurance in Education (Emerald), International Journal of Public Sector Management (Emerald), The Marketing Review (Westburn), Journal of Asian & African Studies (SAGE), among others. Brighton serves on various international boards including the editorial board membership of Journal of Digital Media & Policy, and The Retail and Marketing Review. Read More Read Less