Bryan LukasBrian Lukas is a member of the Faculty of Economics and Commerce at the University of Melbourne; he is a Director of the Masters of Applied Commerce Program. Bryan holds several academic awards, including three Best Paper awards from the Amercan Marketing Association and the University of Melbourne's Faculty's Individual Award for Good Teaching. He has published several academic texts and his research had appeared in many journals, including the Journal of Management, Journal of the Academy of Marketing Science and Journal of Business Research. Bryan is a consultant to both public and private institutions. Read More Read Less