Chinmaya KulshresthaDr. Chinmaya Kulshrestha received a PhD. in Management and an MBA from the R.A. Podar College at the University of Rajasthan, Jaipur, India. She also received her B.A from the University of Rajasthan. As a recipient of the National Scholarship Award,she has more than ten years of teaching, training, research, and consultancy experience to her credit. She was former Dean BBA, Bradford University, IILM Jaipur, and Programme Head MBA, BBA at JIMS, Jaipur. She is currently a member of the marketing faculty at MDI, Gurgaon, India. She has authored books on “Marketing Research” as well as “Branding and Sustainable Competitive Advantage Building Virtual Presence”. She has several research papers and articles published in reputed and refereed international journals, and has presented at numerous research conferences. Read More Read Less