Chris HolmanCHRIS HOLMAN, MCCChris Holman is the executive coach at Horsesmouth and a Master Certified Coach with the International Coaching Federation. He began his career at EF Hutton in 1981, cold-calling strangers with nothing but a phone, a script, and the tubborn belief that someone on the other end needed his help. He eventually became national director of investments for a ten-billion-dollar firm, guiding advisors and shaping strategies, but his real curiosity lived elsewhere. He wanted to understand what made people trust, what made them open up, and why some conversations sparked connection while others quietly stalled.In the early 2000s, he launched The Prospecting Professor, one of the industry's earliest blogs dedicated to financial advisors. It was part classroom, part laboratory, and part confession booth for the realities of growth in a changing profession. By 2007, he had shifted fully into coaching, working with more than 2,500 advisors and refining a simple question that still drives his work: What actually happens in a discovery meeting when no one is pretending?That question led him to create the Discovery Meeting Workshop, the industry's only research-based program built from real recordings, behavioral patterns, and the lived experience of advisors in the room. It also inspired the Discovery Lab, where dozens of advisor meetings were wired, recorded, reviewed, and dissected to reveal the habits that build trust and the habits that quietly erode it.Today, Chris helps advisors rethink how they open relationships. He teaches them how to listen with presence, ask with intention, and create conversations that prospects remember for all the right reasons. His work blends decades of field experience with a coach's instinct for human behavior, turning everyday meetings into turning points.A San Francisco native and descendant of an authentic '49er, Chris moved "temporarily" to Minneapolis in 1979, where he still lives. Read More Read Less