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Christine A. Van Dongen

Christine A. Van DongenDr. Christine van Dongen is Associate Director of the Sensory and Consumer preference Group at R & D Minneapolis for Nestlé Health Science. Her academic training was in experimental psychology, philosophy of science, and human development. She has foused her career on measuring the human response to products, both food and non-food, for a range of companies. Her areas of focus are on delivering actionable research outputs to manage the risk in product innovation and renovation, developing new methods to measure sensory and hedonic responses to consumer products, statistics, research methods when humans provide the responses, and claims substantiation. Her almost 30-year career in consumer packaged goods companies is complemented by academic teaching. She has been active in professional organizations, including contribution to ASTM’s standards on claims substantiation. Read More Read Less

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Practical Guide to Comparative Advertising45 %
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₹9,646
₹5,305
Binding:
Paperback
Release:
26 Nov 2018
Language:
English
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