Claes Fornell

Claes FornellClaes Fornell developed the American Customer Satisfaction Index. The founder and chairman of CFI Group, an international consulting firm with offices in ten countries, he is the Donald C. Cook Professor of Business at the Stephen M. Ross Schol of Business and the Director of the National Quality Research Center, both at the University of Michigan. He lives in Ann Arbor, Michigan. Read More Read Less

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Reign of the Customer36 %
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Reign of the Customer36 %
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