ColtSaul Colt is the founder and fearless leader of The Idea Integration Co., the world's most creative (and slightly unhinged in the best way) word-of-mouth marketing agency. Known for making big, loud, impossible-to-ignore ideas feel not just possible ut necessary, Saul has spent his career helping brands like Zipcar, FreshBooks, Xero, Voitures Extravert, and Nike stand out in crowded markets by doing the unexpected, and getting real results.Saul's work has been featured in five New York Times best-selling business books, which is a polite way of saying that other authors have been making money talking about his ideas for years. He's spoken on over 300 stages worldwide, including seven times at SXSW and twice at CES, and has been profiled, quoted, and occasionally misunderstood in publications like Forbes, Inc., Ad Age, and countless others.A CMO, and a lifelong creative, and a card-carrying member of Team "Let's Just Try It and See What Happens," Saul believes that marketing should make people feel something, ideally one of the big three: laugh, think, or cry. That belief turned into a framework, and that framework turned into this book.He wrote The Only Creative Process That Matters because the world needs more brave marketers, and because he's hoping to sell enough copies to finally buy himself that Porsche he's had his eye on since high school. Read More Read Less