D. Kirk DavidsonD. KIRK DAVIDSON, after more than 30 years as a marketing and retailing executive in San Francisco and Carmel, California, began a second career in academia and is now an Assistant Professor in the Department of Business, Accounting, and Economics atMount Saint Mary's College, Emmitsburg, Maryland. He contributes to a variety of academic books and journals and writes on marketing as a featured columnist in Marketing News.
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