Daniel PerrinDaniel Perrin is Professor of Applied Linguistics and Vice President at 'ZHAW' Zurich University of Applied Sciences, Switzerland. His research focuses on text production in professional settings. Before starting his academic career, he worked as a jurnalist and writing coach and is still engaged in training and coaching media and communication professionals as well as leaders in education, economy, and politics in the framework of transdisciplinary projects. Read More Read Less