Dave EdwardsDave Edwards is an experienced entrepreneur, executive, investor, and advisor. At Apple, he was head of software application marketing, where he absorbed Steve Jobs' product ethos that design isn't just what something looks and feels like-design is hw it works. Dave advises leaders and founders on how to use design and technology to build better businesses.In 2017, the artificial intelligence market research firm Dave founded alongside his wife, Helen Edwards, was sold to Atlantic Media, and they continued their work at Atlantic Media's subsidiary Quartz. As a husband-and-wife team, Dave and Helen have worked together since 2009, and they wouldn't have it any other way. Sonder Studio is their fifth company, where they focus on helping humans succeed. Make Better Decisions is their first book. Read More Read Less