David J Cookavid John Cook is the founder of Retirement Shock Research(TM) and author of Retirement Shock: The Real Reason Retirement Feels Empty-And a Step-by-Step Guide to a Life That Matters. A retired senior executive and serial entrepreneur, he spent decade helping businesses and government agencies turn data and technology into solutions that managed risk and created value.David holds a Bachelor of Science in Psychology and earned a diploma in Strategy and Innovation from Oxford University, blending behavioral insight with strategic expertise. After stepping away from a high-stakes career, he experienced the emotional challenges of retirement firsthand-identity loss, restlessness, and the surprising absence of purpose, even with financial stability.Today, he writes to help others navigate these unseen hurdles with a mix of research, candid storytelling, and real-world strategies. He is currently writing his next book, Retirement Has Changed - Have You?, and will soon release the first-of-its-kind Retirement Satisfaction Index(TM), offering an annual pulse check on how retirees are really doing.David lives in Florida with his wife, Suzanne, stays active in disaster relief volunteering, and enjoys pickleball, golf, and other outdoor pursuits. Through his writing, he invites readers to challenge outdated retirement thinking and design a future they can wake up excited about. Read More Read Less