David J. BurnsDavid J. Burns , D.B.A. (1987, Kent State University), is Chair and Professor of Marketing and Professional Sales, Kennesaw State University. He has co-authored several books, published over 100 journal articles and book chapters, and presented over 00 papers. His research interests include retail location and atmospherics, ethics, higher education, and consumer culture. His teaching interests include retailing and other consumer-based areas, including Marketing and the Consumer Culture and Neuromarketing. Read More Read Less