Dean RussellAuthor, Dean Russell is a recognised communication and pitch strategist with nearly two decades of experience working in senior roles and advising many household name brands, global agencies, senior politicians, start-ups, entrepreneurs and business eaders. Dean is a Start-up Mentor for London & Partners, a Fellow at the Royal Society for the encouragement of Arts, Manufactures and Commerce, a former Regional Vice Chair for the Federation of Small Businesses and a judge for the British Association of Screen Entertainment. Dean has been a regular contributor and interviewee for mainstream and industry publications ranging from The Sunday Times to The Holmes Report and PR Week, along with broadcasters including the BBC. Dean is a popular conference and event speaker and also regularly lectures on industry topics for highly regarded institutions including University College London (UCL), Ashridge Business School (part of Hult) and the Institute of Direct & Digital Marketing (IDM). A true polymath, along with being a successful entrepreneur, Dean is also a British politician, published physicist, children's book author and artist (with his original portraits signed by three British Prime Ministers). What industry experts say about Dean: "Dean is one of the smartest minds I have worked with in the marketing business." Arun Sudhaman, CEO And Editor-In-Chief, The Holmes Report "Dean Russell Is a winner as he is able to dissect a brief to quickly get to the genesis of the client's needs. He injects process, empathy, passion, strategy and creativity into pitches with a successful track record that speaks for itself" Marcus Sorour, Senior Manager, Corporate Communications, EMEA, F5 Networks "I have seen guides, training courses, lectures and presentations on how to win pitches but never anything quite so practical and user-friendly. Trust Dean Russell to come up with the non-nonsense, definitive guide. Go win!" Michael Murphy, Senior Partner, Michael Murphy & Ltd Read More Read Less