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Dick Martin

Dick MartinDick Martin writes about public relations, marketing, and ethics. He has authored four books for the American Management Association and articles for such publications as the Harvard Business Review, Chief Executive, and the Journal of Business Stratgy. Capping a 33-year career with AT&T, from 1997 to 2003, he was Chairman of the AT&T Foundation and executive vice president responsible for the company's public relations, employee communications and brand management worldwide. The Holmes Report called his first book, Tough Calls, one of the 5 best PR books published in the first decade of the 21st century and "by far the best book about the realities of working in corporate communications for a large American corporation." He is a frequent speaker to business groups and has conducted ethics workshops for the Institute of Public Relations, the Arthur Page Society, Rutgers University, and other organizations. Most recently, he co-authored Public Relations Ethics: How To Practice PR Without Losing Your Soul, with Donald K. Wright, chair of the public relations department of Boston University's College of Communications. Martin is a Trustee of the Museum of Public Relations and on the Board of Advisors of Corporate Communications International at Baruch University. He was one of the first recipients of the Arthur W. Page Center's Award for Integrity in Public Communication. Read More Read Less

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Sampling for Natural Resource Monitoring37 %
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₹24,954
₹15,721
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12 Feb 2010
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Tough Calls - AT&T and the Hard Lessons Learned from the Telecom Wars48 %
Publisher: Amacom
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₹2,308
₹1,200
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Hardback
Release:
26 Nov 2004
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Rebuilding Brand America
Publisher: Amacom
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₹1,328
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01 Jan 2007
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4.
Public Relations Ethics24 %
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30 Nov 2015
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Sampling for Natural Resource Monitoring37 %
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22 Feb 2006
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The Plebeian Experience19 %
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10 Dec 2013
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The Plebeian Experience27 %
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29 Mar 2016
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Captain Salt in Oz10 % NR
Publisher: Anson Street Press
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₹3,119
₹2,807
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29 Mar 2025
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English
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Captain Salt in Oz12 % NR
Publisher: Anson Street Press
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29 Mar 2025
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Crafting Elegance with Crochet and Flower Loom Book10 % NR
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04 Jun 2024
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Crystallizing Public OpinionNR
Publisher: Prmuseum
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28 Nov 2023
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Pom-pom Magnets14 % NR
Publisher: Leisure Arts Inc
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26 Jan 2020
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Public Relations EthicsNR
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24 Nov 2015
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Under Orders8 % NR
Publisher: Penguin Books Ltd
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₹4,814
₹4,429
Binding:
Audio cassette
Release:
07 Sep 2006
Language:
English
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