Dinesh KumarDinesh Kumar (PhD) is an Associate Professor at Jagran Lakecity University, Bhopal. He has corporate experience of over 15 years, after which he switched to teaching in 1995. He has taught at leading business schools in India, includng BIMTECH; FORE School of Management; Amity Global Business School, Mohali; and University Business School, Panjab University, Chandigarh. He has travelled widely and has written extensively on sustainable development, environment and social marketing. He is the author of four major books on marketing, including Marketing Channels (2012), Consumer Behaviour (2015), The Connected Consumer (2015) and Rural Marketing (2017), which was published by SAGE. Read More Read Less