Djamchid AssadiDjamchid Assadi is Professor and member of the research team of the Banque Populaire Chair in Microfinance, Burgundy School of Business, Dijon, France. He is a specialist in (online) strategy and marketing. His research focuses on the impact of non-eonomic factors on the buying behavior and strategic behavior and "Peer-to-Peer" relations including "social lending". He has taught at several universities in France and the United States. He has written many books, several book chapters, articles and papers presented at numerous conferences. He holds a Ph.D. in Marketing Strategies and Communication from the University of Paris at Dauphine, Paris, France. Read More Read Less