Donald A NormanDonald A. Norman is cofounder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services. He is Breed Professor of Design Emeritus at Northwestern University and Professor Emerits at the University of California, San Diego, where he was founding chair of the Department of Cognitive Science and chair of the Department of Psychology. He has served as Vice President of Apple computer's advanced technology group, and his many books include Emotional Design, The Design of Future Things, and Living with Complexity. Read More Read Less